Book marketing resources, cutting edge techniques,
reading recommendations and more publisher's insights

ESP: Empowered Self-Publishing



Accelerated Book Marketing - a publisher's secret to book publishing success

If you are not yet well-known and no one knows the title of your book - then your future customers aren't searching for you on the Internet. How do you get them to discover your book? It's easy. The concept is called Associative Marketing and publishers have been using it since time began to sell books.

Accelerated Book Marketing by EJ Thornton
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Accelerated Book Marketing


Accelerated Book Marketing's Tip #33:

Write an Amapedia entry about why you wrote your book and what your inspirations for it was.

Amapedia is for original content only, which is intended to educate. To see a great example of an Amapedia article, check out either Angel On Board by EJ Thornton or The Law of Attraction Made Simple by Jonathan Manske.

Author's like Michael Fertik understand the importance of good marketing fundamentals and getting a book to do well in selling.

The Basics of Profitable Publishing

Publishing is the easiest milestone in a book's lifespan. Understand the 4 major possible ways to publish your book and the pros and cons of each. Learn how to hire literary agents, editors, graphic artists, web designers and get publisher's interested in your project!

The Basics of Profitable Publishing by EJ Thornton
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Profitable Book Publishing

Great Book Marketing Resources

Accelerated Book Marketing - A publisher's secret for selling more books

EJ Thornton

EJ Thornton has published hundreds of books for over 100 authors and knows the ins-and-outs of the publishing and marketing business. Let her teach you the most effective tool on the book selling scene today - a little something she calls 'Associative Marketing'...

ISBN:0982083866

Self-Publisher's Tool-Box

EJ Thornton

A resource for authors who want to self-publish their book - profitably and successfully!

ISBN:B006GR37GK

A Simple Guide
to Marketing Your Book

Mark Ortman

What an Author and Publisher Can Do to Sell More Books. A complete source guide for marketing including information on distribution and creating a demand both in the brick and mortar bookstores and on the Internet.

ISBN:0963469940

The Frugal
Book Promoter

Carolyn Howard-Johnson

How To Do What Your Publisher Won't as a subtitle is a bit misleading. Any author should do everything in their power to promote their own work whether or not their publisher is taking an active role, it is the author's responsibility to market their book.

ISBN:193299310X

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Before you can make your book a best-seller
It has to get published
These publishing books will show you the way!

The Basics of Profitable Publishing

EJ Thornton

Used as a text book for 10 years in publishing classes all over Colorado and Nebraska. This book explains publishing terminology, publishing choices, what the author has to do whether they decide to self-publish or commercially publish their book.

ISBN:1932344500

Publishing Possibilities

Cheryl Pickett

If you're blanketed in confusion over possible publishing options, this book presents an overall explanation publishing choices and possibilites.

ISBN:0615260802

Putting Your Passion Into Print

Arielle Eckstut & David Sterry

Eckstut & Sterry interviewed publishing insiders " agents, editors, authors, & booksellers; real-life publishing success (and failure) stories; sample proposals, object lessons, queries, resources guide, etc.

ISBN:0761131221

The Well-Fed Self-Publisher

Peter Bowerman

How to Turn One Book into a Full-Time Living is not only the subtitle of this book, but something most authors dream of doing. Here is your roadmap! Write once & prosper...

ISBN:0967059860

Before they can become bestsellers
They have to get written...
Here's help!

So You Want To Write A Book

Othniel J. Seiden

Colorado's most prolific author shares his techniques for writing his books, fast, effectively and profitably. He shares his experience in both the commercial publishing world and the self-publishing world.

ISBN:098019413X

How to Write the Feel-Good Book of the Year

EJ Thornton

A writing experiment turned out to be an incredibly important lesson on the English language and its impact on the readers of books.

ISBN:B004AE3MU2

On Writing

Stephen King

Two books in one, King first gives his autobiography where you can imagine where some of his characters came from. Then he teaches by gifting you with whole writer's "tool kit": reading lists, writing assignments, and valuable advice.

ISBN:0743455967

On Writing Well

William Knowlton Zinsser

The Classic Guide to Writing Nonfiction teaches a strong and clean writing style. If you are writing non-fiction, this is a must-read!

ISBN:0060891548

Style Guides and other resources authors need...

The Elements of Style

William Strunk & E.B. White

Strunk & White literally wrote the book on style. If you have grammatical questions about your manuscript, check here, before you pay an editor. It will be the best money you ever spent!

ISBN:0205632645

Chicago Manual of Style

University of Chicago Press Staff

Another style book - this one much more robust that Strunk & White's because it contains sample publishing contracts and dabbles in the intellectual property aspects of writing, publishing and selling books.

ISBN:0226104036

2010 Writer's Market Deluxe

Robert Lee Brewer

The Writer's Market will list all the publishers in North America along with their publishing guidelines, editor's names and contact information. It is a resource many authors use when choosing where to send their book query letters.

ISBN:1582975809

The Associated Press Stylebook 2009

Associated Press

Associated Press Stylebook and Briefing on Media Law

ISBN:098019413X

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Advanced Book Marketing!
Today's selected chapter...

It's Your Website...

Can You Win the Internet Trifecta?

You're a writer,

you have a lot to say...

so start talking!

Content is king on the internet. Web presence, whether it is a webpage or squidoo page or blog or a 'pedia' page, needs content so that the spiders can see it. A major drawback for most websites is that there is too much glitz and glare in the format pictures and animations. To work well on the web, content is king.

Fresh content is even better.

Keeping your website up to date and different enough for the search engines to frequently re-spider you is a challenge. Many people don't know how to maintain their own websites and for that they pay dearly. There are tools out there that make it simple, but it is so intimidating for most that once they get their website up, they don't keep it current. After all, it is just selling a book - and the book's sales pitch doesn't change - right? I've heard that excuse hundreds of times. And it is 100% WRONG!

Let's assume you can meet the challenge above and keep a website full of relevant content that is constantly changing. Then you have to meet the challenge of making it popular. Once you have good, current, popular content, you've won the trifecta of the internet.

So how do you do that? How do you accomplish this if you're not web saavy?

Enter the blog...

If you've been listening to the buzz of the best sellers lately, you'll hear that most authors have become dependent on blogs to get the word out about their book.

Blogs are great tools for very specific reasons, and those reasons are lots of content, current content and popular content.

Blogs however are not the only tools on the net that can create the trifecta. There are many others. It is just blogs, right now, are en vogue. Use it if you can. But if you go this route, you need to know you will be committing to quite a bit of work.

Why Blogs Work

Blogs work because they give you the platform to create a community online based on a following or a topic. They give you a platform to speak out. They give you a chance to be a celebrity or an authority from the comfort of your own desk. In the past few years, many bestseller's successes have been credited to a good blog.

Blogs give you a chance to put in a lot of text. Blogs give you the chance to add to it as many times as you want. But without popularity, they are pretty much just a diary.

Most people with blogs are advised to comment on other people's blogs to create a buzz about their blog. This is how you create popularity.

So, if you want to, get a blog - there are many blogging programs out there - easy to find and I'd print their names here, but the opportunities to blog increase daily, so find your blog spot on the web and claim it.

Figure out what you want to write about and write about 5 spots really quickly. Yes, 5 - get used to writing a lot - you're a writer, it's not so hard! And then start commenting on other people's blogs.

Voila, you'll end up with a successful blog!

Sounds good in theory...

Why Blogs Don't Work

The internet is a very patient place and it takes a long time to see results, sometimes weeks, even if you put full-time effort into the process. It can be months of waiting if you're working this effort part time. That fact alone discourages many people. They get a full head of steam, create a blog, write and write and still no visitors and virtually no impact on sales.

What successful bloggers will tell you is that you have to keep at it, even if you're the only one reading your blog. But that kind of persistence is rare and most people don't stick with it the way they need to. And truth be told, many successful authors actually pay someone else to create their online persona for them. It's usually a good investment, especially if you can't do it well by yourself.

Blogs also don't work because people don't want to 'be sold' and many authors create a blog that only sells their book.

In a similar way, when these bloggers comment on other people's blogs, they often point visitors back to their own blog by the virtual equivalent of getting up on a soap box in the back of someone else's lecture and yelling, "Look at me! Look at me!" That is called spamming and author's can get virtually blackballed by doing it. Again, this is another point of frustration, so they give up on their blog.

Yet another point creating 'blog failure' is that the blog author runs out of things to say or doesn't know how to organize blog topics to make for a compelling blog. They feel like they run out of material or just don't know how to structure the material they do have.

That was the bad news about blogging.

The good news is that if you read this entire book and do all of the exercises, you will have your first 20 blog entries already done.

You need to be persistent in your book marketing efforts, but it is easier to be persistant when you have a plan in place.

Book marketing resources, cutting edge techniques,
reading recommendations and more publisher's insights

ESP: Empowered Self-Publishing