Accelerated Book Marketing's Tip #20:
Sell books!
Don't give them away!!!
(especially to family)"
They'll understand...
Don't be guilted into giving your books away just because someone knows you. The only exception to this rule is if you have listed them by name in the dedication or acknowledgements.
This simple rule helps you avoid hurt feelings, lost profits and stress inside a family.
Go ahead, blame your publisher, if someone doesn't 'get it'!!!
If you start offering a 'family discount,' you'll be amazed at certain people's definition of family. Your first print run needs to be sold so that you can make the sales numbers you need to make to get your second printing. If you give all your books away (or more than you can afford to, you'll find yourself feeling resentful about the whole process. Avoid this by making a hard and fast rule: If their name isn't printed on the inside of your book, they pay the price printed on the outside of your book.
Many authors rely on a press announcement to get the word out for their book - that's not enough. Throw a party for your book!
Your inner circle wants to celebrate with you. Invite family, friends, neighbors, people from church, people from the office, people from your networking groups to your launch party.
They will all buy at least one book to help you celebrate the success. Offer them a copy of a "First run, numbered, personally dedicated book" - it is a collector's item.
Then give them a reason to buy 2 or 3 - discount the multiple sale and let them know they make perfect presents for whatever holiday is about to come up (Christmas, Mother's Day, Birthday).
You'll be amazed how many books you sell at a launch party and how well that launches your book into the marketplace!
Have a party!
Bonus
American Places
William Knowlton Zinsser
William Knowlton Zinsser
#1
Inventing the Truth
William Knowlton Zinsser
Books
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