Advanced Book Marketing A publisher's secret system for selling more books... 
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Advanced Book Marketing

A publisher's secret for selling more books...

EJ Thornton
ISBN: 0-9820838-6-6

If you are not yet well-known and no one knows the title of your book - then your future customers aren't searching for you on the internet.

How do you get them to discover your book? It's easy. The concept is called Associative Marketing and publishers have been using it since time began to sell books. As an author, you also need to tap into the system so that you can significantly increase your book sales on the internet. It is explained in great detail in the book Advanced Book Marketing.


It's not a matter of getting them to notice you and your book, it's putting your book where your customers are already searching for answers, and everyone wins...

Review: This is a common sense approach to promoting your book--"putting your book where your customers are already searching for answers." Then Ms. Thornton gives us the tools to do exactly that! I found myself underlining, underlining, underlining--there is so much great (and practical) advice on every page! I recently took a workshop to help us increase our presence on the Web which was five times the cost of this book, and I found the information in this book actually superior to the information I gleaned from the workshop.
Highly Recommended!



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Advanced Book Marketing
A Publisher's Secret to Selling More Books

by EJ Thornton

Table of Contents
  • Introduction: Lessons Learned from a Literary Agent
  • The Premise of Advanced Book Marketing
  • Publishing Isn't the Objective (getting your book read is...)
  • Basic Book Marketing
  • Ask Several People to Review Your Book


  • Case Study: Getting the Endorsement
  • Beginning to Create "Word of Mouth" Sales
  • Exercise #1: Figure out what "they're" saying
  • Since Books Have Been Sold in Bookstores
  • Exercise #2 Identify the Shelves


  • The Reverse Search Engine
  • Angel On Board's Path
  • Name Your Books VERY Deliberately
  • Case Study: Promise of Whale Song
  • Season the Web


  • Case Study: Solar Position Algorithms
  • Promise them Something Great
  • Did You Create a Press Kit Yet?
  • The Easiest Way To Write An Effective Author Bio
  • Case Study: About EJ Thornton


  • The Interview Questions
  • Case Study: Angel On Board's Interview Questions
  • Now You Have a Great Set of Tools
  • It's Your Website, Can you win the Internet Trifecta?
  • Why Blogs Work


  • Why Blogs Don't Work
  • Other Tools on the Internet
  • Caution: Don't Bait & Switch
  • Get Your Book Listed with an Online BookSeller
  • Sell Books Just To Sell Books


  • Recommend other People's Books
  • Exercise #3: List all the Top 10 Books You'd Recommend to Someone Else
  • Case Study: Daedalus Rising
  • Fully Acknowledge All Of Your Sources
  • Exercise #4: List all the Books You Cited in Your Book (and why)


  • Make a List of Your Author Experience
  • Exercise #5: List all the Books You've Written or ever Contributed to
  • Case Study: Boomer Book Series
  • Tap into the Tools of the Mega Online Booksellers
  • Case Study: The Children


  • What Your Amazon Rank says About Your Book
  • Loverage
  • Taking Referrals A Step Farther
  • Case Study: Quit Smoking Now
  • Keep Everything


  • Give it Away
  • Perceived Value
  • Case Study: What Happens When a Book is Priced Wrong
  • Stand Behind Your Merchandise
  • Case Study: Know What They're Really Asking


  • Putting It All Together
  • Case Study: The Law of Attraction Made Simple
  • How To Use Categories
  • How To Use Classifications
  • How To Use The Synopsis


  • How To Use The Bio
  • How To Use The Interview Questions
  • How To Use The Sources
  • How To Use The Recommended Reading List
  • How To Use Your Books


  • How To Use Your Reviews
  • A System That Really Works
  • About EJ Thornton
  • About Partner Publishing
  • Contact Us


  • Sources & Resources
  • Recommended Reading
  • Other Books by EJ Thornton
  • Post Dedication

Read along with Advanced Book Marketing!





Case Study:

Examples of the
Interview Questions

For Angel On Board
after its last re-write and re-release




  1. Why do most people think Angel On Board was written by a man?


  2. You claim to have written the Most Positive Book on the Planet. How can you make such a bold claim?


  3. What did you learn by doing this?


  4. By all reviews over the past few years, Angel On Board was well received. It even was credited with great healing. What possessed you to change something already so successful?


  5. Did it change the book very much?


  6. What was the hardest part of this experience?


  7. Are there any other books that do this?


  8. What do you want people to get out of Angel On Board?


  9. What if someone else does the same thing and tries to take this title from you?


  10. Is there anything you've deliberately omitted from Angel On Board?


  11. Is there anything you left out accidentally?


  12. You've claimed Angel On Board' as the most positive book ever. Does it have any other claims to fame?


  13. You've written lots of other books. Are you going to take the 'not' out of them too?


  14. Where can our listeners get a copy of Angel On Board?




Now You Have a
Great Set of Tools

Use them wherever you can
And yes, it is okay to use
them more than once...



Once authors create the tool set of their press kit, and their cover copy, they have good textual content that can be used over and over and over again. It is okay to repeat the same text in different formats, the only person you'll bore with its repetitiveness is you. Most people won't check out the 10 sites you're listed on and compare and contrast content. So, use these tools that you've worked hard to create as many times as possible.

The problem with press kits is that most authors know they need them, so they try to develop one, then they never do anything with it. When I say most authors, I am referring to the ones I represent, the ones I teach in my classes and the hundreds I've met at writer's conferences over the past 10 years. Rarely has there been one that took the time to develop the content, then used it in a comprehensive publicity campaign.

You need these tools. This advanced book marketing method will show a number of ways to use this information to help sell your book for you. Please take the time to create a press kit and do a comprehensive publicity campaign - it is a worthwhile thing to do. While you're at it - use this same content on the web as many places as you can.







Last updated on: Monday, February 08, 2010