Book marketing resources, cutting edge techniques,
reading recommendations and publisher's insights

Advanced Book Marketing - a publisher's secret to book publishing success

If you are not yet well-known and no one knows the title of your book - then your future customers aren't searching for you on the Internet. How do you get them to discover your book? It's easy. The concept is called Associative Marketing and publishers have been using it since time began to sell books.

Pet Health Book and other excellent books and reviews available online exclusively through bookstobelievein.com, amazon.com and bn.com

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Advanced Book Marketing


Advanced Book Marketing's Tip #1:

"Publishing Tips" an excerpt from "Advanced Book Marketing" Write your book's synopsis by answering he question: "What do I want my readers to get out of this book?" This will become your book's mission statement. Print it out and keep it in front of you while you are writing.

The Basics of Profitable Publishing

Publishing is the easiest milestone in a book's lifespan. Understand the 4 major possible ways to publish your book and the pros and cons of each. Learn how to hire literary agents, editors, graphic artists, web designers and get publisher's interested in your project!

Pet Health Book and other excellent books and reviews available online exclusively through bookstobelievein.com, amazon.com and bn.com


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The Basics of Profitable Publishing

Great Book Marketing Resources

Advanced Book Marketing - A publisher's secret for selling more books

EJ Thornton

EJ Thornton has published hundreds of books for over 100 authors and knows the ins-and-outs of the publishing and marketing business. Let her teach you the most effective tool on the book selling scene today - a little something she calls 'Associative Marketing'...

ISBN:0982083866

1001 Ways to
Market Your Book

John Kremer

A classic book marketing reference for the self-published who need fresh ideas when it comes to book marketing.

ISBN:091241149X

A Simple Guide
to Marketing Your Book

Mark Ortman

What an Author and Publisher Can Do to Sell More Books. A complete source guide for marketing including information on distribution and creating a demand both in the brick and mortar bookstores and on the Internet.

ISBN:0963469940

The Frugal
Book Promoter

Carolyn Howard-Johnson

How To Do What Your Publisher Won't as a subtitle is a bit misleading. Any author should do everything in their power to promote their own work whether or not their publisher is taking an active role, it is the author's responsibility to market their book.

ISBN:193299310X

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Before you can make your book a best-seller
It has to get published
These publishing books will show you the way!

The Basics of Profitable Publishing

EJ Thornton

Used as a text book for 10 years in publishing classes all over Colorado and Nebraska. This book explains publishing terminology, publishing choices, what the author has to do whether they decide to self-publish or commercially publish their book.

ISBN:1932344500

Publishing Possibilities

Cheryl Pickett

If you're blanketed in confusion over possible publishing options, this book presents an overall explanation publishing choices and possibilites.

ISBN:0615260802

Putting Your Passion Into Print

Arielle Eckstut & David Sterry

Eckstut & Sterry interviewed publishing insiders " agents, editors, authors, & booksellers; real-life publishing success (and failure) stories; sample proposals, object lessons, queries, resources guide, etc.

ISBN:0761131221

The Well-Fed Self-Publisher

Peter Bowerman

How to Turn One Book into a Full-Time Living is not only the subtitle of this book, but something most authors dream of doing. Here is your roadmap! Write once & prosper...

ISBN:0967059860

Before they can become bestsellers
They have to get written...
Here's help!

So You Want To Write A Book

Othniel J. Seiden

Colorado's most prolific author shares his techniques for writing his books, fast, effectively and profitably. He shares his experience in both the commercial publishing world and the self-publishing world.

ISBN:098019413X

Interviews with your Favorite Romance Authors

Jude Willhoff

Willhoff interviewed 29 of the world's best-selling romance authors and they told herJude Willhoff how they achieved success. There was something very important they all shared, you'll need it to. Find out what it is...

ISBN:1932344713

On Writing

Stephen King

Two books in one, King first gives his autobiography where you can imagine where some of his characters came from. Then he teaches by gifting you with whole writer's "tool kit": reading lists, writing assignments, and valuable advice.

ISBN:0743455967

On Writing Well

William Knowlton Zinsser

The Classic Guide to Writing Nonfiction teaches a strong and clean writing style. If you are writing non-fiction, this is a must-read!

ISBN:0060891548

Style Guides and other resources authors need...

The Elements of Style

William Strunk & E.B. White

Strunk & White literally wrote the book on style. If you have grammatical questions about your manuscript, check here, before you pay an editor. It will be the best money you ever spent!

ISBN:0205632645

Chicago Manual of Style

University of Chicago Press Staff

Another style book - this one much more robust that Strunk & White's because it contains sample publishing contracts and dabbles in the intellectual property aspects of writing, publishing and selling books.

ISBN:0226104036

2010 Writer's Market Deluxe

Robert Lee Brewer

The Writer's Market will list all the publishers in North America along with their publishing guidelines, editor's names and contact information. It is a resource many authors use when choosing where to send their book query letters.

ISBN:1582975809

The Associated Press Stylebook 2009

Associated Press

Associated Press Stylebook and Briefing on Media Law

ISBN:098019413X

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Advanced Book Marketing!
Today's selected chapter...


"Loverage"
~or~
How to stage
an internet event



One great way to get noticed is to be noticed. The people and/or computers determining your popularity don't know who knows you and this can provide a powerful way to get your foot in the door, so to speak.

One most common belief is that if a library gets two requests for your book - they'll buy it. The good news is they wouldn't know if it was your mom who made the requests!

If you have a web page, send its link to everyone you know. Search engines track traffic, they don't care where it comes from. They rank your popularity by the number of distinct computers that have visited your site, so, visit your site on every computer you have access to. Even go visit some computers (like at the library), just to bring up your web page.

Send out a press release that there will be 'an event' surrounding your book on a certain day, and if the readers want to be a part of 'history,' they should log on and watch it happen. If they buy the book, because they see how popular it is, all the better.

If your event is successful, also send out a press release afterwards detailing how it went and highlighting your lowest sales rank. Check every hour (or get a service to do it), the day before the event and the day of the event and the day after the event.

It doesn't matter that the popularity was staged, if you are self-published, this is a great way to get the attention of an agent and have them call you!

Do this more than once because it is said, it takes a customer seeing your book several times before they'll actually buy it.

The slowest book buying time of the week is reported to be between Sunday midnight and Monday midnight. If you are going to stage an event, do it then, as you will have less competition and it takes fewer sales to get to #1.

Caution: Saying you are an "online bestseller" to a brick and mortar bookstore is not going to impress them. They know about staged publicity and it doesn't work in the physical world of bookstores. The only place this helps you is in cyberspace, but it DOES do you alot of good there!