Book marketing resources, cutting edge techniques,
reading recommendations and more publisher's insights

ESP: Empowered Self-Publishing



Accelerated Book Marketing - a publisher's secret to book publishing success

If you are not yet well-known and no one knows the title of your book - then your future customers aren't searching for you on the Internet. How do you get them to discover your book? It's easy. The concept is called Associative Marketing and publishers have been using it since time began to sell books.

Accelerated Book Marketing by EJ Thornton
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Accelerated Book Marketing


Accelerated Book Marketing's Tip #5:

Handle writer's block creatively...

Write something else or imagine one of your characters in an unusual situation (not in your book). Put them in a predicament where their true colors have to come out and imagine what they do. Put them in a life threatening situation or have an old love show up or a new enemy show up and see what you learn about them. Don't worry about writing it, just imagine it and get to know your character better. It will give you a fresh perspective.

This tip was given to my by Othniel J. Seiden, author of The Remnant and The Cartographer and 30 other books. He's known as Colorado's most prolific author. He knows how to get past writer's block! Thanks Otti!

Author's like Michael Fertik understand the importance of good marketing fundamentals and getting a book to do well in selling.

The Basics of Profitable Publishing

Publishing is the easiest milestone in a book's lifespan. Understand the 4 major possible ways to publish your book and the pros and cons of each. Learn how to hire literary agents, editors, graphic artists, web designers and get publisher's interested in your project!

The Basics of Profitable Publishing by EJ Thornton
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Profitable Book Publishing

Great Book Marketing Resources

Accelerated Book Marketing - A publisher's secret for selling more books

EJ Thornton

EJ Thornton has published hundreds of books for over 100 authors and knows the ins-and-outs of the publishing and marketing business. Let her teach you the most effective tool on the book selling scene today - a little something she calls 'Associative Marketing'...

ISBN:0982083866

1001 Ways to
Market Your Book

John Kremer

A classic book marketing reference for the self-published who need fresh ideas when it comes to book marketing.

ISBN:091241149X

A Simple Guide
to Marketing Your Book

Mark Ortman

What an Author and Publisher Can Do to Sell More Books. A complete source guide for marketing including information on distribution and creating a demand both in the brick and mortar bookstores and on the Internet.

ISBN:0963469940

The Frugal
Book Promoter

Carolyn Howard-Johnson

How To Do What Your Publisher Won't as a subtitle is a bit misleading. Any author should do everything in their power to promote their own work whether or not their publisher is taking an active role, it is the author's responsibility to market their book.

ISBN:193299310X

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Before you can make your book a best-seller
It has to get published
These publishing books will show you the way!

The Basics of Profitable Publishing

EJ Thornton

Used as a text book for 10 years in publishing classes all over Colorado and Nebraska. This book explains publishing terminology, publishing choices, what the author has to do whether they decide to self-publish or commercially publish their book.

ISBN:1932344500

Publishing Possibilities

Cheryl Pickett

If you're blanketed in confusion over possible publishing options, this book presents an overall explanation publishing choices and possibilites.

ISBN:0615260802

Putting Your Passion Into Print

Arielle Eckstut & David Sterry

Eckstut & Sterry interviewed publishing insiders " agents, editors, authors, & booksellers; real-life publishing success (and failure) stories; sample proposals, object lessons, queries, resources guide, etc.

ISBN:0761131221

The Well-Fed Self-Publisher

Peter Bowerman

How to Turn One Book into a Full-Time Living is not only the subtitle of this book, but something most authors dream of doing. Here is your roadmap! Write once & prosper...

ISBN:0967059860

Before they can become bestsellers
They have to get written...
Here's help!

So You Want To Write A Book

Othniel J. Seiden

Colorado's most prolific author shares his techniques for writing his books, fast, effectively and profitably. He shares his experience in both the commercial publishing world and the self-publishing world.

ISBN:098019413X

Interviews with your Favorite Romance Authors

Jude Willhoff

Willhoff interviewed 29 of the world's best-selling romance authors and they told herJude Willhoff how they achieved success. There was something very important they all shared, you'll need it to. Find out what it is...

ISBN:1932344713

On Writing

Stephen King

Two books in one, King first gives his autobiography where you can imagine where some of his characters came from. Then he teaches by gifting you with whole writer's "tool kit": reading lists, writing assignments, and valuable advice.

ISBN:0743455967

On Writing Well

William Knowlton Zinsser

The Classic Guide to Writing Nonfiction teaches a strong and clean writing style. If you are writing non-fiction, this is a must-read!

ISBN:0060891548

Style Guides and other resources authors need...

The Elements of Style

William Strunk & E.B. White

Strunk & White literally wrote the book on style. If you have grammatical questions about your manuscript, check here, before you pay an editor. It will be the best money you ever spent!

ISBN:0205632645

Chicago Manual of Style

University of Chicago Press Staff

Another style book - this one much more robust that Strunk & White's because it contains sample publishing contracts and dabbles in the intellectual property aspects of writing, publishing and selling books.

ISBN:0226104036

2010 Writer's Market Deluxe

Robert Lee Brewer

The Writer's Market will list all the publishers in North America along with their publishing guidelines, editor's names and contact information. It is a resource many authors use when choosing where to send their book query letters.

ISBN:1582975809

The Associated Press Stylebook 2009

Associated Press

Associated Press Stylebook and Briefing on Media Law

ISBN:098019413X

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Advanced Book Marketing!
Today's selected chapter...

Perceived Value

Price the book for what's inside it

not what's beside it

When pricing your project, perceived value must be considered. Many books are priced simply based on the number of pages they contain. When dealing with a fiction topic, that is the norm. However, when you are dealing with a non-fiction topic, a price can be based on the value of the content contained, which usually has nothing to do with word count.

The content of the non-fiction book and the promise of what it will do for your readers is what to base the price on. Information products can be priced based on their intended outcome. Keep this in mind when pricing your non-fiction book.

There are many books out there on book marketing. Some have more than 1000 ideas for you to go through. There are a lot of pages in books like these and they can be priced high because they deliver a lot of potential money making ideas for authors.

This book is not as big as some of these other books. It doesn't contain 1001 ideas or 1001 pages, but it does contain ideas that will significantly enhance your book's marketing success. After reading it, the potential for you to make more money when marketing your book is extraordinary. It can be priced high and it will be worth it. Many times, quality of information is more valuable than quantity of information. Future readers however, need to be convinced of that. If this book is priced much higher than books in the same category, many will wonder what it has that the others don't' have to justify a higher price. If I do my job, and effectively explain the value proposition, then a lot of these books will sell based n the fact you'll be able to sell more of your own books after you learn what I have to teach you.

Case Study

What Happens When

The Book Is Priced Wrong

When you "Publish with a Plan," pricing your project appropriately is critical to its success. The book distributors will take up to 60% of your retail price. So, be sure that even with that part taken out of what is paid to you, you still make a profit with each book sold.

There was a couple I met at a fair who had gone the "Print on Demand" route with a fiction book. It was about 300 pages and well done. Each book cost them $11 to manufacture through their printer. They were selling their book for $12.95. (To be able to sell this book through a distributor and still make a .98/ book profit, it'd have to be retailed at $29.95.)

I asked them why they only sold their book for only $12.95 when it cost them $11.00 to make and a pretty penny to publish it, and they said, "No one spends more than $12.95 for a fiction book."

I felt very sorry for them for the mis-information and lack of confidence they had in their project. They had spent thousands of dollars on a project that could not ever pay them back what they'd invested. They were actually afraid for the book's success, because they couldn't afford the up-front printing fee, if it was to take off.

They had designed their project for absolute failure.

Whether they'd been advised poorly or had just tried to figure it out for themselves, they inadvertenly set up their project to be a time and money pit.

This was the greatest example I've ever seen of the true "First Time Author's Curse" - INEXPERIENCE. It can be so costly.

If you have done this, don't despair! There are ways to restructure your project to fix the problem.

The book wasn't the problem in this instance, the marketing plan (or lack thereof) was. Even something this drastic is fixable, however, so find the experienced people in the industry and get their help.

Book marketing resources, cutting edge techniques,
reading recommendations and more publisher's insights

ESP: Empowered Self-Publishing